Local Online Search & SMB
Local search has become one of the most affordable and important ways for small businesses to be found by their customers. In a recent ComScore study, they found that 42% of local searchers wanted to find a business within 6-15 miles of their home or place of work. Searchers are looking for more relevance than ever before. With statistics like this, it’s more imperative you are giving those local users every opportunity to find your business.
The reality is that there are many factors that can contribute to a successful local, online presence. In today’s market, it takes being available at different times and in varied formats to reach the right audience. One of the main ways prospects can find you is through a local business listing. With prime placement right at the top of the search results page, these listings give a previously unheard of visibility to small and local businesses.
So what can you do reach that coveted prime placement?
Submit your listing
Seems pretty simple, right? Well, it’s a crucial step. Just submitting and verifying your listing can sometimes be enough in less competitive markets. Google takes the verified information as the most trusted, so make sure your listing is claimed.
Have only one, optimized listing for your business
When you submit your information to Google, you could have the option to choose existing business information, if it exists for your company. You don’t want to have competing listings out there, so always claim the existing information and optimize it- so there is only one active listing. I have seen claiming another listing significantly help a business rank better.
Choose correct categories for your business
Google provides different industry options for you to choose from. These are one of the main factors that determine which searches your listing could show for. Make sure these accurately describe your products and services.
Put your industry and target area in the title of your listing
This information helps Google, but it also improves your visibility for those keywords. Be sure to use a local phone number in your listing- Using a local number lets both the user and the search engine know that you are in fact located where you say you are.
Create a description that’s informative
This descriptive area provides you the chance to give the most information about your company. Use your keywords and provide the details that would be valuable for your customer base.
Reviews are important. Positive reviews are a huge factor on whether or not someone will choose you business over another. Not only that, but the presence of reviews (both negative and positive) can increase the ranking of your listing. In some industries, I have seen listings perform better by simply having more reviews than their competitors.
Here is the Golden Grail List of Directories to maximize your business ranking locally:
Google.com/places
Local.Yahoo.com
Bing Local
Yelp.comYellowPages.com
MerchantCircle.com
Business.Intuit.com
Citysearch.com
Superpages.com
Local.com
InsiderPages.com
DexKnows.com
YellowBook.com
HotFrog.com
YellowBot.com
MagicYellow.com
USCity.net
MojoPages.com
YellowUSA.com
Manta.com
Keep your listing up to date
Updating the information tells the search engines that it’s relevant. It can be as simple as updating a coupon, or other details. Make sure your listing is 100% complete. Don’t underestimate the value of having a completed listing. Google is all about the user experience, and a complete listing shows that your business is providing the most information.
Submit your info to other directories as well. Google actually pulls your business info from other sites, so it would behoove you to have accurate, standard information about your business from as many sources as possible.
This is just the beginning for your online visibility. The first steps to getting great rankings for your local listing. While there is no guarantee that following these steps will increase your rankings, an optimized listing almost always outperforms an un-optimized one. So, take the time, and see what you can accomplish. Do you have any other tips for local listings?
