How to Successfully Market on Search Engines

 

The 4 C's of SEM

Here are the 4 Top Guidelines you need to know about successful marketing for search engines:

As more and more people jump online and get comfortable with the ease of plunking down their bank card for purchases, it is becoming apparent that traditional marketing such as direct mail, advertising, and telemarketing just won't be enough to get your small business over the top. Changes in the world that small business now sees are nothing short of mind-blowing. If you want to get your business, product or service noticed, you need to be marketing for search engines (SEM) and on board with the social media impact on business. Online tools today have changed the game and created new rules for information exchange and information commerce. Software as a service application, better known as SAAS, is bringing everything from Aunt Sadie's bookkeeping services to your kid's martial arts training regimen online as part of the mysterious but ever-expanding Cloud. Your business needs to be visible in the cloud, and marketing for search engines is your primary tactic of being found.

Content

If your website is your printed brochure and you like it that way, please click off of this page now! You cannot have any success online driving traffic to your site from search engines without content. Gobs of content! Oodles. Insane amounts of words, pics, video, music-whatever floats your boat. By insane amounts, recognize that there are millions of websites out there with, sit down, 1000s of pages of content!

Search engines like Google, Bing and Yahoo look at content as a measuring stick of how relevant your business is in the world. There are plenty of strategies, and unless your resources of money and bodies are endless, you can't do them all. Article writing, for my blog and similar versions for dozens of other's blogs and article sites, is a favorite strategy of mine. If you're paying attention you just learned one way to get written content for your site. Syndicate it. This is great for those who fear content creation, don't have time for it, or simply lack the confidence that anything they have to say is worth broadcasting. There are millions of bloggers and poor man's authors out there dying for you to publish their material on your site for the simple favor of a return link or three to their websites or blogs.

Don't like to write? That's OK. Know what a ghost blogger is, Mr. big-time CEO? And in today's full-color world, Google rewards pictures, properly tagged, even more. Even better is video. People, if you've been to my VBlog and seen me interviewing subject matter experts, it's not because I think I have a career in film making or replacing Larry King. I want to get great information to my readers and video works fantastic, but it also boosts my search engine rankings in a major way. Boo-Yah!

If you want to know how to really beef up your content, just get a hold of me and I'll give you some free tips and some other things you can do. I can even interview you for your site promotion.

Connection

It ain't a once and done world. Any good marketer knows that it may take a while for someone to warm up to your content, so you need to have plenty of it and keep refreshing it... a lot! Your goal is not to have them look on your site or blog once, but to bookmark it, subscribe to your RSS feed, and basically give you permission to market to them again and again. It's that repetition of content in different forms, if possible, that wins over people. Once they subscribe, you're now beyond idle chit chat and into the hand-holding phase of the relationship. Keep going and you just might get to second base, where they like you enough to want to talk to you.

Conversation

Ahhh! Now we're getting comfortable. If you subscribe to or read any blog posts, you know that 99.9% of them have a box to encourage you to have a take and don't suck about it. You also see all those tiny little squares on websites, all over the place (just check mine-get your dead cat out again), asking you to follow them on Facebook, re-Tweet them, subscribe, StumbleUpon, or otherwise talk to the site, rate the blog, or product, or picture - get it! This is just marketing recognition of the importance of dialogue and chatter in today's world. Exploiting this correctly is the main way social media helps small business. Everybody is a critic, yes, and torque-off the wrong, angry blogger or hacker at your ówn risk, but most ordinary humans have real lives without the time to spend it on wrecking yours with vitriolic bile in cyberspace. Create a conversation with your customers, and soon you'll have them creating positive, happy, fluffy conversations about your business. Do this right and go viral and you're a celebrity in your little business niche, and that ain't chump change, friends.

Consistency

This is the most important C of the Big 4 for marketing for search engines. Every day, millions of pages of content get loaded onto the Internet and indexed by Google, Yahoo and the boys. Not to mention, the rules and algorithms that the major search engines use to determine relevance in the world are constantly changing. What that means to you is, if you are trying to get any search engine traffic at all to do enough business for you to purchase a Happy Meal, you need to be engaging in this stuff weekly. Monthly? Cute. Once per quarter? Google does not suffer fools easily. The Internet is a - what have you done for me lately - world. On top of the world today, living in a refrigerator box tomorrow.

Don't let me be misunderstood (note to self, try to develop some lyrics around that), you need to consistently market to the search engine universe to succeed at the game. Having said that, if your content is wholesome, good stuff, the huge benefit of the online world is that your stuff doesn't ever die! I heard a guy on a YouTube video say, "Google never forgets." I have articles from 10 years ago that are ranked in the top 3 of certain undisclosed keywords to this day! It can be a beautiful thing. The problem is, you don't ever know what is going to last. It's simple really. You don't know what the rest of the world is going to do that might be more relevant than the pearls you posted last week. The best you can do is keep going. You'll hit some grand slams at times, but you will end up scoring more runs in the long run with singles, walks and being hit by the pitch. Grab your Louisville Slugger and step up to the plate.

Vacation Home Guru Kai Stadler

Who Is Kai Stadler? 

German born Kai Stadler was well acquainted with travel before entering the vacation rental home business. After completing his high school education and compulsory military service as a member of the Special Forces in Germany, Kai came to Fort Lauderdale, Florida in 1989 to continue his studies. Kai completed his education internationally with semester studies at the Sorbonne in Paris, France and the Florida Atlantic University in Boca Rotan.

Kai’s travel experiences have spanned multiple continents including Africa, South America, most of Europe, and forty nine states in America. Kai’s extensive travel history has primed him for the career that he has today and is well acquainted with the necessities and desires that make travel enjoyable.

Kai and his business associates developed a plan to rent out high end properties that were not selling on the 2009 housing market as vacation homes. This provides a classy and comfortable vacation spot with the full amenities of a home for families or groups of friends looking for quarters on a larger scale but still more personable and private then a hotel room or suite.

Kai and his partner Mike Geraud continue to develop and expand the vacation home rental market. Kai still enjoys traveling and does so with his wife and two daughters.

Kai Stadler : FREE Week Vacation Home Rental Contest

No purchase necessary to participate

Our selected panel of judges will critique and rate your video based on the following criteria:

1. A detailed explanation about what you have done that you feel is inspirational. For example: Charities, charitable donations, or volunteering your time for anything worth mentioning. Please also be able to prove your actions if you are chosen.

2. Creativity of your video/article. In the age of YouTube and self-promotion, the more interesting ones get all the traffic. Every contestant should adapt this same exact theory when creating their entry. Increase your chances of winning by submitting an interesting and creative video and/or written article. Entries that are original, creative, funny, thoughtful and with a compelling story are the ones that will make it to the finals. Be daring and different and you may be sitting on a beach soon.

3. Finally, give us your suggestions on how you would make Tropical Vacations Group continue to grow. For example: Future contests you would like to see, video suggestions, website designs, or an innovative idea. This will increase your chances for a 4 night 5 day stay at one of our Luxury Vacation Homes in South Florida.

How To Enter:

Please submit a (1) one to (2) two minute video and/or a well written no more than 2000 word article. In either case, during your explanation please make sure you mention Tropical Vacations Group, Mike Geraud, and Kai Stadler. You should acknowledge that it is there contest.

Contestants have the option to submit both an article and a video, which may increase their chances of being chosen. To enter the Tropical Vacations Group Sweepstakes, you can send your completed video and/ or finalized article in Microsoft Word or (PDF) format to:

 

Roman's Rant : Health Issues

How Important Is Dietary Fiber?

According to an article in the Kingsman Regional Medical Center Journal, reports have indicated a strong correlation between obesity prevalence and the amount of fiber consumption. The data suggests that countries with the highest fiber consumption consistently had the lowest obesity rates. Obesity is considered to be more common in Western Countries because fiber consumption is so low.

 

Lacking the amount of recommended fiber can hinder proper digestion and can also contribute to weight gain. Deficient fiber levels have been linked to obesity and inhibit nutrient absorption in the body. Generally foods that are high in fiber are also low fat. Conversely, foods that contain low fiber content are generally calorie dense. Foods that are rich in fiber have been found to lower blood serum insulin levels which can promote a feeling of fullness for longer periods of time which can aid in weight control.

Studies regarding children and fiber intake have yielded similar results. High fiber diets aid in the prevention of childhood obesity and improved general health. These studies indicated that children that ate a high fiber breakfast had a lower BMI (body mass index) and lower cholesterol levels. In addition to being low calorie, high fiber foods are also generally contain less saturated and trans fats than foods with a low fiber content.
Fiber consumption by adults and children (specifically plant based fiber sources) has been an effective and proven treatment for obesity. Fiber facilitates healthy weight loss by boosting metabolism and creating a feeling of fullness for a longer period of time. A high fiber diet can decrease the amount of food consumed while simultaneously increasing the body’s ability to metabolize and burn off the fat before it begins to accumulate in the body

 

An elevated body metabolism can also provide the body with more energy which can also increase the prevalence of physical activity and exercise. Fiber, particularly plant based fiber, is an imperative part of a healthy diet. In addition to facilitating weight loss and increased metabolic levels, fiber is also an important component of proper digestion to keep the body healthy. Foods that are low fat and low calorie are also an important part of a healthy diet. Foods like POPCAKE pancakes that are low calorie and 97% fat free can be incorporated into a diet that promotes a healthy and fit lifestyle.

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Mike Geraud from Tropical Vacations Group tells Stacy Johnson from Money Talks, how anyone can now find a luxury vacation home at hotel prices. If you are planning a vacation, this is a must see video.

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Health Issues: Nutrition and Obesity

An article published in the New York Times entitled “Child Obesity Risks Death at Early Age” described a study that tracked children through their lifetimes into adulthood. Results from the study indicated that those children who were most overweight were more than twice as likely to die before the age of 55 as their counterparts of a normal weight due to illness or by their own hand. In the study, obesity was reported to be the primary factor in premature death.

Those in the study who were diagnosed with a condition known as pre-diabetes as well as high blood pressure also elevated the likelihood of premature death. It should be noted that obesity also elevates the occurrence of diabetes and diabetes related diseases as well as high blood pressure.  Of the 4,857 children in the study who were born between the years 1945-1984- 559 were dead by 2003. Of this number 166 died from other causes not related to weight.

Adults with the highest BMI (Body Mass Index) as children were 2.3 times more likely to die prematurely than those with BMI’s in the normal range. Those in the study with the highest glucose levels were 73% more likely to die at an earlier age than their counterparts with lower glucose levels.  Helen Locker; senior author of the research paper states: “This suggests that obesity in children…may have very serious long term health effects through midlife- that there is something very serious being set in motion by obesity at early ages.”

As studies have continuously shown us, overweight and obesity cause detrimental effects on health and quality of life. As this study indicates not only is the quality of life compromised by an unhealthy body weight, but the life span its self is shortened. Obese and overweight children run the risk of a life marred by medical problems with the increased possibility of dying from excess weight before they reach retirement age.  This is an issue that is entirely preventable with a healthy balanced diet and regular physical activity.  A lifestyle that encompasses these types of health habits not only increases longevity, it also provides an improved quality of life. Incorporating foods like Popcake that are low fat diet rich in fruits, vegetables, and whole grains coupled with regular exercise promotes a long, healthy life.

Nutrition: Diabetes

by: Leah Rampolla

The following data was obtained from the CDC’s 2007 National Diabetes Fact Sheet.  According to 2007 statistics, 23.6 million or 7.8% of people of all ages were diagnosed with diabetes.  Diagnosed cases accounted for 17.9 million while undiagnosed cases of diabetes totaled 5.7 million.   23.5 million of 10.7% of adults age twenty and older were diagnosed with diabetes while 12.2 million of 23.1% of adults age 60 and older were diagnosed.  Men and women age twenty and older had a comparative diagnoses rate of 12 million or 11.2% and 11.5 million or 10.2% respectively.  In this age group 1.6 million cases are diagnosed annually.

Approximately 186,300 people younger than twenty are diagnosed with type 1 or type 2 diabetes annually.  New cases in this demographic are 19 per 100,000 for type 1 diabetes and 5.3 per 100,000 are diagnosed with type 2 diabetes.

In 2006, diabetes was ranked as the seventh leading cause of death in the United States.  Diabetes was attributed to 72,507 deaths in 2006. In 2005 diabetes claimed 233,619 lives.  Death is twice as likely to occur with a diabetic then a non diabetic of approximately the same age.  A more exact estimate of deaths linked to diabetes is difficult to obtain because diabetes is often underreported as a cause of death.  Diabetes is listed as the primary cause of death on a death certificate only 35-40% of the time and is listed as an underlying cause of death 10-15% of the time.

Many other medical complications are common in diabetics. In 2004 heart disease was noted on 68% of death certificates of diabetics age 65 and older.  Stroke was recorded on 16% of death certificates of diabetics age 65 and older in 2004. Adult diabetics are two to four times more likely to have heart disease and strokes.  In 2003-2004 75% of adults with self reported diabetes also had high blood pressure levels, also known as hypertension, or were currently taking blood pressure medications.

Numerous studies have shown that diet has a significant impact on the likelihood of being diagnosed with type 2 diabetes. The increase of children being diagnosed with a disease that was historically found in adults demonstrates the need for children to be educated about healthy food choices. Foods like Popcake pancakes are low calorie and 97% fat free. Foods like Popcake pancakes can be incorporated into a diet that promotes good health and well being and may aid in the prevention of the development of some diseases like type 1 and type 2 diabetes.

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Acupuncture Treatments at Health Source in Linwood New Jersey

The following information was obtained from the website NaturalNews.com. According to a study conducted by the Henry Ford Hospital in Michigan acupuncture treatments have been reported to effectively alleviate symptoms and side effects in breast cancer patients. Acupuncture was reported to be more effective at reducing hot flashes than pharmaceuticals, increases sex drive, and facilitates an overall sense of well being for the women who are currently receiving intensive treatments for breast cancer.

The American Journal of Obstetrics and Gynecology contained a report that outlines the effectiveness of clinical trials in that studied the relationship between ear acupuncture and its link to alleviating lower back and pelvic pain in pregnant women. The study involved 159 women. Of this test group 100% reported a decrease in pain and easier mobility after the acupuncture treatments. Acupuncture treatments can be considered as a natural and drug free alternative to alleviate lower back pain caused by pregnancy.

Another study used three groups of women as different test groups. One group received a real acupuncture treatment, the second received a placebo like acupuncture treatment, while the third group received no kind of acupuncture treatments. 81% of those in the test group who received a real acupuncture treatment reported a pain reduction of 30% or more. 59% of the placebo test group reported pain relief while 47% of the group who received no acupuncture treatments reported pain relief from alternative methods. After one week 37% who received an acupuncture treatment was reportedly still pain free. 22% of the placebo group and 9% of the non acupuncture groups reported no pain after one weeks’ time.

Acupuncture is an ideal alternative pain management method for some pregnant women. There is no use of potentially dangerous drugs involved in the treatment and the percentages of those who experience pain relief are high in many reported studies. Acupuncture can be considered as a means of providing pain relief to expectant mothers without endangering the lives of themselves or their unborn children.